Monetizing Innovation: How Smart Companies design the product around the price - Webinar


Simon-Kucher & Partners, One Canal Park, 02141 MA, United States



Join Georg Tacke, CEO at Simon-Kucher & Partners and co-author of "Monetizing Innovation", for a webinar on May 24th at 11:00 AM EST.

Innovation is the most important driver of growth. Companies need to innovate to survive. But successful innovation – measured in dollars and cents – is a very hard target to hit. Most companies obsess over being innovative and spend significant time and money in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets – or fail entirely.

Radically improving the odds that your innovation will succeed is a matter of removing the guesswork. This is done by putting customer demand and willingness to pay in the driver seat and designing the product around the price. This new paradigm opens the door to true game change: Stop hoping to monetize, and start knowing that you will.

Georg Tacke is CEO of Simon-Kucher & Partners, a strategy consulting firm with more than 1,100 professionals in 34 offices around the globe, and co-author of the bestselling book “Monetizing Innovation”. He distilled the lessons of more than thirty years of experience and thousands of projects into a practical approach that will be presented in this one-of-a-kind webinar. Participants will learn:

  • How innovators leave billions on the table and good people get it wrong.
  • The most frequent reasons why companies fail to monetize innovations: Feature Shocks, Minivations, Hidden Gems and Undeads.
  • Surprising rules for successful monetization.
  • Success stories and practical recommendations that can be adopted by any organization to implement innovations designed around the price.

Register now

Simon-Kucher hosted webinars are FREE and open to the professional public.

To learn more about the Simon-Kucher B2B Webinar Series please click here. 


Monetizing Innovation

For more information on the bestseller "Monetizing Innovation" please click here.